It’s time for you to look into voice search SEO for your business. According to recent data provided by Comscore, by the year 2050 approximately 50% of all internet searches will be completed by voice. The main reasons for this are the advancements made in mobile and home technology such as, Google Assistant, Apple’s Siri and Microsoft’s Cortana. Another big player is Amazon, with their smart home devices Echo and Alexa. As more and more of these products enter the market and become more accessible to a wider audience, the more popular voice search will become.
It is not a stretch of the imagination to predict that voice search will be the normal and preferred way for the majority of people making internet searches in the near future. It is vitally important, therefore, that businesses that rely on internet traffic to generate sales optimise their websites to make best use of voice search. Businesses that make these changes now will stay at the cutting edge of technology and give themselves the best chance of being on that all important first page of Google.
Equipping your website for voice search SEO
1) Use natural language
The biggest advantage of completing a voice search is that you can use natural language and just go ahead and ask your question as you face to face. Of course, you could also just type the question using a conversational tone, but this doesn’t always produce the best result. And sometimes if keywords haven’t been found, it returns a result that is not relevant to your search. It is also much quicker to do a voice search.
As a result of this movement towards voice searches and the use of natural language, it follows suit that your website needs to be optimised with long-tail keyword phrases so that it shows up in the search engine results. Generally speaking, those who use voice search will ask a question as opposed to just a few keywords, which means your website should also be optimised for long-tail keywords. To take advantage of voice search developments, SEO is essential and changes have to be made to ensure your website shows up on the first page of SERPs.
2) Be less technical
The structure of SEO has for many years now been about content marketers and copywriters producing content that is not easily understood by people outside the business. With the shift towards voice search this is likely to change, and content is likely to become much more understandable to the everyday person. Studies have shown that voice searches on Google home devices return results that children as young as eight can understand.
It would appear that Google has recognised the need to provide content that is easily understood by the majority of users. Therefore, a move towards simpler voice actioned searches is even more important.
4 Ways to optimise your website for voice search SEO and wearable technology
Step 1: Google My Business (especially if you’re a local business)
In order to ensure voice search SEO is successful, you need to make sure your site is prepared for it. Whether you are a new business or an established one, making sure that you are listed online is essential if you want to maximise your potential. It is the one thing you must do to prepare for the voice search revolution. As they say, “you have to be in it to win it”. Wearable technology by definition have limited display sizes and therefore, cannot show as many results as a Google text search. Likewise, voice searches done on mobile phones using voice assistants such as Siri or Google assistant, do not show as many results as a Google text search either. This means that it is essential, especially if you are a small local business, to have your website optimised for voice search. Failing to do so could see you miss out on a lot of potential sales through lack of traffic. Search engines on smartphones and other smart devices are programmed to show business listings first, so you can see how important it is to have your business listed and your website optimised if you want to maintain your ranking. But, first and foremost, get your business listed with Google My Business, the optimisation of your website can come later.
Step 2: Reduce page loading time
Fast page loading speed is essential for a positive user experience and if you want to rank highly on Google. Page loading speed is a Google ranking factor and will become even more prominent in the future, so it’s key that you do everything you can to minimise the page loading time. Websites that have clean HTML, easy-to-read content and simple navigation are more likely to get a top ranking on Google home searches.
So, what exactly can you do to ensure your page loading speeds aren’t the reason you move lower down the pecking order, rather than nearer to that elusive first page?
- Make sure you always optimise any images on your website, they can seriously slow down your sites loading time, as generally speaking they are large files.
To help you get an insight into your websites page loading speeds, you can use Google’s Page Speed Insights tool. This will help you with the development of your website and to measure speed loading times, giving you the opportunity to fix any issues and reduce them for better optimisation.
Step 3: Use long-tail SEO
What is long tail SEO? Long tail SEO is a technique for generating high value organic website traffic. It targets long-tail keywords, which are searches of three words or more. They generally have a lower search volume and a higher conversion rate than short tail keywords.
The biggest advantage of using long-tail SEO for your website is that it allows you to optimise the use of Google’s Featured Snippets, which will send you directly to the top of the search results when voice search is used.
Long-tail SEO and content may take more work, but if as anticipated, the use of voice searches increases dramatically, then it is a must for your website if you do not want to get left behind.
Step 4: Create more local content
Research shows that a substantial percentage of voice searches made on smart devices are carried out to find local businesses.
As a result of this research, it is very important to include local relevant content, including keyword phrases on your website. This will ensure that you have all your bases covered and are optimising your website to its fullest potential. This of course, doesn’t just apply to small local businesses. It’s just as important for large nationwide companies to include local content on their websites.
In conclusion, voice search is on the rise and most definitely here to stay. It won’t be long before voice search will be the go-to search method, and text searches will be left for the dinosaurs amongst us.
Now is the time to optimise your website, do not wait to see what happens, it is happening now. It’s time to prepare for change and not let your business get left behind. By optimising your website for voice search now, you will maintain your Google ranking, which means you maintain your traffic, and therefore your business too.
If you’d like to discuss how voice search SEO could help your business, or need help putting a voice search optimisation strategy together then call Sarah for more information on 0870 062 8760 or email her today on firstname.lastname@example.org. Our Digital Agency West Midlands can help future proof your business today.